Do Sales Frameworks Win Deals?
Do sales frameworks like BANT, MEDDIC, CHAMP, SPICE, and others win deals?
No, they can help you structure your conversations, but that's not what wins you the deal.
Don't forget the humanity. People buy from people. 🤝
Don't get lost in the exploratory call framework and forget about the person you're talking to.
Did the prospect just sigh when talking about budget?
Did the prospect just describe their workload as *hair pulling*?
Did the prospect just gulp when you asked what's the buying process for projects like this?
Make sure you understand these human cues. Your prospect is expressing their emotions. Let them know you’ve heard them 👉🏻 Active Listening
If you manage to open up to these non-verbal cues, I guarantee you’ll win more deals.
Because at the end of the day, people buy from people.
