Transform Founder-Led Sales into Predictable Revenue Systems
Transforming sales strategies into structured, scalable systems for sustainable growth.
They trusted us
We Help In 3 Different Ways
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Cohort Program
Join 7-8 B2B founders in a 6-week intensive program.
€2,790 + VAT
Next cohort: Jan 13 – Feb 17, 2026
Perfect for: Seed to Series A
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1:1 Revenue Playbook
Guided 12-week programme for B2B founders who want to move beyond founder-led selling.
Clarify your positioning, structure your sales process, and build the GTM system that scales beyond you.
Perfect for: Founders with traction needing tailored support
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Sales Coaching, Workshops & Training
Equip your team with the skills and systems to close complex B2B deals with confidence.
Whether you need ongoing coaching to keep your team sharp or targeted workshops to solve specific challenges, we help sales teams move from inconsistent results to repeatable success.
Perfect for: Scaling teams of 3-7 needing ongoing support
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Premium Consulting
Bespoke engagements for Series A+ companies.
Complex sales transformations
Book a 30 min consultation
Meet Cedric
I’ve spent nearly 20 years in finance, startup investing, and B2B sales across multiple industries. I’ve seen what works and what doesn’t when it comes to building scalable sales systems.
My Background:
Founded CharpStrat in 2022 to help B2B startups build structured sales systems, and then in 2024, founded Conquer Sales to help B2B sales professionals and founders be part of a learning community
I work closely with accelerators such as Plug and Play, Startup Lithuania’s ICT Accelerator, Rockit, Baltic Sandbox and others, bringing proven revenue architecture frameworks to early-stage companies.
20 years in Sales & Marketing, 15 of those in finance and startup investing (Fidelity International, K&C Ventures, Euromonitor, Ondato…), and worked in companies of all sizes.
Specialised in enterprise selling, complex deals, and long sales cycles
My Approach: I don’t believe in one-size-fits-all sales advice. Every business is different. But the fundamentals are the same: understand your customer deeply, build a repeatable process, document everything, and scale systematically.
Worked at:
Solt into:
What They Say
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![Gražina Mykolaitytė]()
Working with Cedric brought clarity and confidence to our sales approach at VUGENE. He helped us not only structure our GTM strategy but also rethink how we run discovery, frame value before talking price, and approach negotiations with large, complex buyers. Each session pushed us forward, from refining messaging to building a process we can actually scale. More than advice, Cedric gave us a real structure. If you’re a deep-tech or science-driven team trying to break into B2B, I would really recommend reaching Cedric.
Gražina Mykolaitytė
Co-Founder @ Vugene -
![Leopold Grassin]()
Truly inspiring to get the vision of an external consultant like Cedric that instead of criticising your business model, he deep dives to understand it, analyse the strengths and weaknesses. As a founder it’s worth getting an external view to challenge yours and absorb the best of it.
Leopold Grassin
Founder @ LGR Presentations -
![Leon profile pic]()
Thanks to Cedric's help, I've landed bigger, better deals and I have more consistency in the flow of leads, which feels more confident for me. I think that Cedric is an asset for any company out there.
Leon Van der Laan
Founder @ Remode -
![Pavel Teplykh]()
Sales isn't my strong suite so when I needed help Cedric became my go-to. Previously, I could never find a sales guy that could quite grasp our highly niched and international business concept. Cedric works swiftly, is always easy to reach and delivers on time. I'll continue working with him in the future.
Pavel Teplykh
Founder @ Nordic Gem -
![Romain Profile pic]()
"Cedric has great knowledge in company assessment and has been of a great help with our company Aloe Drink For Life. I would highly recommend Cedric for any support when it comes to managing the expansion of a company."
Romain Mathieu
CEO @ Eloa Corp
